Masaba Gupta will be co-producing a reality TV show which will blend fashion and the world of Indian weddings.

In co-production with Lucifer Circus, the reality show will tell stories of real people and their experiences of getting married. It will also feature some traditional wear designed by Masaba.

Speaking about it, Masaba said, “I am thrilled to bring you captivating stories of marriages, companionship, and everything in between. Join us as we go behind the scenes of one of life's most cherished moments for any Indian—the wedding. Together, we will showcase the joy, traditions, and heartfelt moments that make these celebrations truly special.”

Masaba is an actor and a fashion designer. She played herself in the biographical Netflix series Masaba Masaba which was released in 2020 and also starred her mother, actress Neena Gupta. In 2022, she played a pivotal role in one of the short films in the anthology Modern Love: Mumbai.